Making the "Gold Cup" of Coffee - Great Coffee begins with Fresh Coffee
100% Arabic beans, brewed within a few weeks of roasting and ground just before use.

• Use a quality coffee filter. These are unbleached and oxygen processed. Cheap filters allow sediments through and create a "bitter cup".
• Use the correct grind. Too fine and the coffee is overextracted (bitter). Too course and the coffee is underextracted (weak). It should take 4-6 minutes to brew a 12 cup pot.
• If the coffee is not going to be served right away, store in airpots. Heat continues the brewing and causes a 'burnt cup'.
• Install a water filter or use bottle water. Coffee is over 95% water. If you start with bad water, you'll end up with bad coffee. Good water will protect your machine from scale build-up also.
• Use the right amount of coffee. To brew 12 cups, you should use 3.5 ounces of coffee. This may seem like a lot, but it will get you all the taste profiles of the bean without any undersirable flavors.
• Keep your equipment clean. Oils left from other coffees will cause a 'stale cup'.